Digital marketing for Roofing companies
Most roofers get jobs through referrals, door-knocking, and storm chasing. Those work, until they don't. When a competitor is showing up first on Google and collecting leads you never knew existed, the jobs go to them.
The Problem With How Most Roofers Get Leads
Roofing is one of the most competitive categories on Google Ads. Cost per lead runs high, the market is noisy, and fly-by-night contractors keep bidding up the same keywords.
D2D is expensive to scale. You pay salary or commission whether the knocking produces or not. Digital has a fixed cost and keeps working once it's dialed in.
And the homeowner searching Google is higher intent than the one who answers a knock. They went looking for a roofer. That matters.
What We Do for Roofing Companies
Google Ads. Captures homeowners actively searching for a roofer. Roofing is a search-first niche. Nobody discovers their roofer on Instagram.
Local Services Ads. Pay per lead, not per click, and they show above regular ads. The Google Guaranteed badge adds credibility in a niche where homeowners are wary of who they let on the roof.
Local SEO and Google Business Profile. Storm season spikes fast. You want to already be ranking before it hits, not scrambling after.
Lead tracking and reporting. You see exactly which channel every job came from and what it cost to get.
Meta retargeting. A secondary channel that keeps your name in front of the homeowner who looked but didn't call yet.
What Happened When One Roofer Went Digital
One roofing company in Utah County had been running a door-to-door team. When their digital leads started consistently outpacing what the team brought in, they cut the team.
For context: industry averages put roofing cost per lead on Google Ads at $200 or more. High, but one roof replacement covers a lot of ad spend, and the leads come in without anyone knocking.
Why Adivio Instead of Another Agency
Our founder worked roofs. Not as a manager, as a roofer. He knows what a roofing season looks like, what storm chasing is, and what a D2D operation actually costs to run. Most agencies selling to roofers have never been on a roof, and the strategy they build reflects it.
Frequently Asked Questions
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Campaigns typically start generating leads within the first two to four weeks. The first 60 to 90 days are a tuning period where cost per lead improves as data comes in. Roofing is competitive, so budget and market matter, but you should not be waiting months to see activity.
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Industry averages for roofing run $200 or higher per lead on Google Ads, depending on market and season. LSA leads often come in cheaper because you only pay when someone contacts you. We track your actual number from day one so you're working with your data, not an average.
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Storm season changes the plan. Budgets shift toward high-intent search, ad copy changes to match urgency, and LSA capacity gets prioritized. The SEO work happens year-round so you're already ranking when the storm hits, because that's when the search volume triples.
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LSA ads sit above everything else on the results page and charge per lead, not per click. To run them, Google vets your business: licensing, insurance, background checks. That vetting produces the Google Guaranteed badge, which is a real trust signal in a niche full of storm chasers.
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Yes. Every call, form, and message gets tracked to its source. You'll know which channel produced each lead, and when you tell us which leads became jobs, the reporting shows your true cost per booked job, not just cost per lead.
Ready to see what your pipeline could look like?
The packages page linked below shows exactly what’s included and at what level.